API-First · For Any D2C Brand

Your Brand. Your Products.
Extended Warranty.
Powered by Assurify.

Built for D2C brands moving fast. Add extended warranty & device protection to your checkout in days — no warranty infrastructure, no ops overhead, no minimums. API-first and startup-friendly, across Home and Office electronics.

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230+
Brands Integrated
3M+
Plans Issued
₹24Cr
Revenue Generated
30d
Free Trial
Headphones Coffee Maker Air Purifier Television
Headphones · Protected
Plan Activated · PLN-8821
Real-time · Zero latency
Coverage Portfolio

Protection for every electronics category

From smartphones to washing machines — Assurify's plans cover your entire product catalogue, backed by leading insurers. Whether you're an established retailer or a startup with your first SKU, there's a plan built for you.

Home
Everyday household and personal-use electronics.
Large Appliances
📺 Televisions 🧊 Refrigerators 🧺 Washing Machines ❄️ Air Conditioners
Kitchen
☕ Coffee Makers 🧃 Mixers & Blenders 🍳 Induction Cooktops 🔥 OTGs 🍞 Sandwich Makers 🍶 Electric Kettles 🫓 Dosa Makers 🫓 Roti Makers
Personal Care & Comfort
💇 Grooming Devices 🕯️ Humidifiers 🌬️ Air Purifiers 🧴 Smart Bottles ⚖️ Smart Scales
Cleaning
🧹 Handheld Vacuums
Personal Mobility & Wearables
⌚ Smartwatches 🎧 TWS Earbuds 💪 Fitness Bands 🧢 Wearable Trackers 📱 Smartphones 📱 Tablets 📱 Phone Cases 🔌 Chargers 🔋 Power Banks 🔊 BT/Portable Speakers 🛴 E-Scooters 🚲 E-Bikes
Extended Warranty
Office
Devices used for work, productivity, and communication.
Computing
💻 Laptops 🖥️ Desktops 💻 Mini PCs 🖥️ Monitors 🔌 Docking Stations 🎮 Gaming PCs 📱 Tablets
Peripherals
🖱️ Mouse & Keyboards 🎥 Webcams 🖨️ All-in-One Printers 🖨️ Portable Printers 💾 External SSDs 🔋 Laptop Power Banks
Networking
📡 WiFi Devices 📶 Mesh Routers 🌐 4G/5G Dongles
Meetings & Content
🎙️ Mic & Accessories 🖊️ Graphic Tablets 🎧 Gaming Headsets 🔊 Conference Speakerphones
Emerging Workspace
🖥️ Portable Monitors 📠 Document Scanners 📞 Video Conferencing Bars 🔌 USB-C Hubs 🪑 Standing Desk Controllers 💡 Smart Desk Lamps 🔋 Portable Power Stations 🖥️ Mini Projectors
Extended Warranty
Integration Playbook

From zero to live in 4 steps

Our developer-friendly API and ready-made plugins mean most brands go live within 3–5 business days.

1

Connect the API

Grab your API key from the Assurify dashboard. Authenticate and pull your product-specific plan catalogue in minutes.

GET /v1/plans?category=mobile
2

Embed at Checkout

Show protection plan offers inside your existing checkout flow — plugin for Shopify/Magento or custom UI via API.

Attach to order_item.id
3

Auto-Activate Plans

When a customer purchases, one API call issues and activates the protection plan in real-time. Zero manual steps.

POST /v1/protection/activate
4

Earn Revenue

Track commissions, plan performance and claim rates live in your Assurify Merchant Dashboard. Monthly auto-payouts.

GET /v1/merchant/earnings
Platform Capabilities

Everything a brand needs to sell protection at scale

Built for engineering teams that want a clean integration and ops teams that need zero overhead.

Real-time Plan Activation

Plans are issued and registered the moment checkout completes. No manual batch jobs, no delays, no customer follow-up.

< 100ms API

Merchant Analytics Dashboard

Live metrics on attachment rate, plan revenue, claim ratios, and customer segment performance — all in one view.

Live Data

Automated Claims Portal

Customers raise and track claims online. Automated triage, fraud detection, and settlement — zero ops burden on your team.

Fully Managed

Plug-in Modules

Ready-made modules for Shopify, Magento 2, and WooCommerce. Install in under 30 minutes — no custom code required.

No-Code Option

CRM & ERP Sync

Webhook-based sync keeps your CRM, ERP and OMS in perfect alignment. No duplicate entry, no data drift.

Webhooks

Insurer-Backed Plans

All plans underwritten by licensed insurers. Assurify manages the insurer relationship so you never have to.

Regulated
Business Case

A real revenue stream, not just a feature

Protection plans are one of the highest-margin revenue lines in electronics retail. Here's what the numbers look like.

Revenue Estimator
Monthly Units Sold 2,000
Average Product Price ₹20,000
Protection Plan Attachment Rate 15%
Estimated Monthly Protection Revenue
₹1.8L
Based on 10% average plan value of product price
  • Pure margin revenue

    Earn a revenue share on every plan sold with zero inventory, zero fulfilment, and zero claims handling overhead.

  • Higher AOV & repeat purchases

    Customers with protection plans have 2.3× higher LTV and return 40% more often for future purchases.

  • Competitive differentiation

    Stand out from marketplaces that offer generic warranties. A branded protection plan is a loyalty builder.

  • Automated monthly payouts

    Your revenue share is tracked in real-time and automatically credited to your bank every month. No chasing invoices.

Integrations

Works with your existing stack

Plugin modules for the biggest platforms, REST APIs for everything else. Full sandbox access — no gatekeeping.

REST API

Build a fully custom integration on any platform or stack using our high-performance REST API — with sandbox, webhooks, and full documentation.

Any Stack Sandbox Webhooks SDKs
View API Docs
Shopify

Shopify

Install our Shopify app and embed protection plan offers directly at checkout in under 30 minutes — no code required.

App Store Auto-activate Theme-ready
Integration Guide
Magento

Magento / WooCommerce

Enterprise-ready modules for Magento 2 and WooCommerce — real-time plan embedding, B2B support, and ERP-ready webhooks.

Magento 2 WooCommerce B2B + B2C
Integration Guide

On a custom stack, marketplace, or ERP?

Our REST APIs and webhooks work on any tech stack — Flipkart, Amazon, custom D2C platforms, ERPs and more.

API Docs
Assurify Care

Beyond integration — end-to-end care

Everything after the sale is handled by Assurify. Your team gets zero claims overhead and full revenue visibility.

01

Managed Claims Lifecycle

Assurify handles verification, fraud detection and settlement end-to-end. Customers get a 5-star post-purchase experience. You get zero operational overhead.

Learn more
02

2000+ Service Centres

Our nationwide network of certified repair centres handles device intake, professional repairs, and doorstep service — all tracked through the Assurify portal.

View coverage
03

Revenue-Share Programme

Earn a percentage of every protection plan sold. Tracked live in the Merchant Dashboard with automated monthly payouts directly to your bank — no paperwork.

See payout model
FAQ

Questions from brands like yours

Which product categories can I add protection plans to?
Assurify covers three major consumer electronics verticals: Mobility (smartphones, wearables, audio), Computing (laptops, desktops, tablets, gaming), and Home Appliances (ACs, washing machines, TVs, refrigerators, and more). All plans are backed by licensed insurers.
How long does the API integration take?
Most brands using our Shopify or Magento modules go live in 1–2 days. Custom REST API integrations typically take 3–5 business days. We assign a dedicated integration engineer to support your team throughout.
Do I need a tech team to integrate?
Not necessarily. Our Shopify app is a no-code install. For Magento and WooCommerce, a developer with basic PHP knowledge is sufficient. For fully custom stacks, we provide detailed API documentation, SDKs, and hands-on integration support.
How does the revenue-share model work?
You earn a percentage of the protection plan price on every sale. The rate depends on your product category and monthly volume. Earnings are tracked live in your Merchant Dashboard and automatically credited monthly to your bank account.
Who handles customer claims?
Assurify manages the entire claims lifecycle — online claim submission, verification, fraud checks, repair network coordination, and final settlement. Your customers interact directly with Assurify Care, and you get zero operational overhead.
Can I offer my own branded protection plans?
Yes. Assurify supports white-label protection plans displayed under your brand name at checkout. Your customers see your brand; Assurify handles underwriting, claims, and administration in the background.
Is there a minimum sales volume requirement?
Yes, a minimum of 100 units/month in sales is required to get started. We work with D2C startups at this entry volume as well as large chains selling 50,000+ units/month. The revenue-share tier improves as your volume grows.
Where is API documentation available?
Complete API documentation — including sandbox credentials, endpoint references, webhook guides, and code samples in multiple languages — is available at api.assurify.in. A 30-day free sandbox is available with no credit card required.

Ready to add protection plans to your store?

Join 230+ electronics brands growing revenue with Assurify. Submit a proposal and our team will respond within 24 hours.

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